When considering your business website design, extra attention should be paid to every minute detail to make sure it performs well to serve its goals. Here are five very important rules of thumb to consider to make sure that your website performs up to that standard.
1) Do not use splash pages
Always remember that we attract our site’s visitors for a purpose, and we want nothing to stand in the way of achieving that goal as efficiently as possible. A splash page, which you probably have come across at some time, is a landing page that is nothing but decoration. Usually, they are meant to be visually attractive (in other words, “make a splash”). The only meaningful content they have is a phrase such as “click here to enter this site.” Why add the frustration of one additional click between your landing page and the desired outcome on the part of the site visitor?
2) Do not use excessive banner advertisements
Eye tracking studies indicate that, while such banners might distract visitors to a website, modern visitors are accomplished at not noticing the content that the banners contain. Unless your business plan is advertising, the last thing you want to do with your visitors’ time on your site is to direct their attention away from your content (and the action that the content is designed to achieve).
3) Make sure your site navigation is intuitive
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Let your visitors see where they are on the site
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Use audio only for clear purposes
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some sound looping on and on at your website. If you insist on adding audio, make sure the visitors have some control over it — volume or muting controls would work fine.
Your http://www.99sites.us/>online business will benefit from attention to details such as these.
You must log in to post a comment.