If you were to ask the top level executives at British Petroleum or Mitsubishi how important it is to have a good logo design and they would probably end up giving you a two hour lecture. Plain and simple, good logos are good for business.
If you are just kicking off your business, you might need all the help you can possibly get beginning with a good logo design. During your search for logo designers you would have encountered many sites offering custom logo designs as well as DIY logo designs. Which would be the better option?
To help you determine your choice, here are a few points to ponder on both options.
DIY Online Logo Design Programs
By using ‘logo design software’ clients are presented the opportunity to ‘design’ their very own logo. The truth is, users end up piecing together pre-fab designs and customizing them by adjusting the colors and placements of the images supplied. These cookie cutter designs only takes a few hours to to produce and are very cheap but they do have their disadvantages.
For starters, these logos may not be truly unique especially if someone else has used the same image from the same DIY logo design site. To be fair, these sites do offer hundreds of image samples to pick from to decrease the chances of the same images being used by another party.
That said, all it takes is one other party using the same image, to put a dent in your trademarking intentions. Companies with logos utilizing public domain images would find it practically impossible to have their logos trademarked.
Designs By logo design pros
Usually, custom logo designs by logo design pros are more professional looking than those created by DIY sites. A number of net based designers charge between $50 and $250 to produce a unique corporate logo for you in 1 to 3 days.
Having said that, the net is loaded with custom logo design agencies offering services at about the same prices. Here are a few ideas to help you pick the ones that provide the best value for money.
Revisions
Be sure you choose a design agency that provides unlimited or at least 8 revisions with your design package. Certain designers only offer a maximum of 3 revisions and charge you for any additional modifications.
Satisfaction Guarantee
There have been cases, no matter how many attempts they make, designers are not able to satisfy their customers. A 100% satisfaction guarantee would make sure the customer gets back his investment in the unfortunate event of such cases.
Final Files
There are some design agencies which charge the client extra for high-res files. View the small print and make sure you opt for firms which provide you multiple file formats coupled with your final logo design at the price quoted when you sign up. You would need these files if you should decide to use your custom logo for print purposes.
To put it briefly, always engage a professional logo designer unless you are unable to spend $50 – $100 on design fees. Taking into account that your company’s image may be at risk if you don’t, it is undoubtedly money well spent.
Rex Hunter has been in the advertising industry for close to 15 years. He lauds the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!
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