The online business is a lucrative enterprise that takes very little in start up costs. Using a blog or static website is the best way to make money online. Websites are built around a specific niche. With the huge amount of traffic potential and exposure the Internet provides, the possibilities are endless.
The online business is not taught in schools and there is no degree, most of us are self-taught utilizing the many free resources and free webmaster tools that teach and provide support for webmastering, Internet marketing and web design.
Many are put off from building websites because they think they need to know code. This is not true, there are so many great ways to build websites and blogs, that do not require any knowledge of code, programming or design, so most anyone who is willing to work hard and put in the time necessary can succeed online. There are also tons of free places to get website templates so they design element is much easier and there is no coding knowledge required.
Many webmasters miss out on important elements of web design that cost them visitors and money. These mistakes are sometimes in design, which is a sure fire way to send visitors flying off the site. Many make mistakes in promotion and SEO, which when done right will bring the organic searh traffic that is so valuable.
3 Top Webmaster Tasks
1. Link Building/SEO
Higher SERP ranks are the main benefits of SEO which are achieved through external links from other sites to yours. The most important part of the link is the anchor text. The anchor needs to have keywords the webmaster is targeting.
Many just add the URL or innacurate keywords in the anchors resulting in no SERP rankings or traffic.
2. Good Web Design Practices
Another task is to make sure that the website is designed correctly with pleasing colors and good navigation.
a) Colors – Colors are crucial for web design, for the look as well as usability of the site. A solid example of this is using black backgrounds with red or neon pink font that is harsh and irritating for the eyes. Many will leave your site because they find it hard to read.
The best-case scenario is white background and black text, or at least a very light color background and black or very dark text, or vice versa.
b) Navigation – Another big mistake is to have confusing or worse non-existent navigation of all the content on the site. The website should provide clear navigation in the forms of menus, either left sidebar, right sidebar or top navigation bar form. The colors should also emphasize the navigation area, distinguishing its existence from the rest of the site. The visitor needs to have all your sites content easily accessible. The Internet visitor has a very short attention span and needs to find content quickly or they will leave.
3. Content
Lack of fresh, original and keyword relevant content is a typical newbie mistake. Deep webpages, those that have lots of pages are better for visitor retention. The search engines feed on good content and favor it in the SERPS.
The more content you have the more opportunity you will have for exposure to the ads, affiliate links, blog RSS buttons and whatever other actions you want visitors to perform.
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